AMERICAN EXPRESS 40 YEARS OF PLATINUM CAMPAIGN

The Agency at DCG ONE partnered with American Express to bring to life their Platinum Card 40th Anniversary campaign. The goal of this project was to leverage the anniversary to reignite their audience’s emotional connection to the Platinum brand and drum up excitement about the card.

Under the creative leadership of Justin Parnell and design direction of Danielle Patlak, my role in this project involved initial creative concepting, co-creation of a toolkit and starting material for the internal Amex team, and a landing page to promote offers to Platinum card members.