case study:
FLORA REBRAND

Flora, a natural wellness product manufacturer and distributor, sought out to revamp their packaging, advance brand position, and shed new light on their unique selling position.

The two main problems to tackle with Flora’s old branding – one, a lack of brand cohesiveness based on design inconsistencies, and two, a lack visual differentiators throughout product lines, making it hard to distinguish between products.

Rebrand objectives include – a minimal contemporary refresh that “stands out on the shelf,” all while maintaining the same botanical authenticity.